Here are some potential action items to check if your printer is not printing in color:

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1. Check the Color Settings in printer preferences or settings menu
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2. Ensure that the right media and size are selected
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3. Make sure all ink cartridges are properly installed and sealed
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4. Check for a clogged print head
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5. Clean the ink cartridges and the print head
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6. Update the printer driver or reinstall the drivers
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7. Run a nozzle check and/or color calibration
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8. Check the Printer Setup options to ensure that the color setting is enabled.