If your email is going to the recipient’s spam folder, there are a few things you should do to ensure it will arrive in their inbox. This includes:

1. Adding the recipient to your contacts list and marking the address as trustworthy.
2. Checking your emails for suspicious content, such as inappropriate links or possible phrases that could trigger a spam filter.
3. Verifying your domain name in order to prove that you are who you claim to be.
4. Avoiding language that is typically used in unsolicited emails.